Pricing

Start with you. Add who you need.

Start free — a few questions and your first conversations, no card. One simple plan, and you add the people who matter when you’re ready.

For a fraction of what one session with a human coach costs — and your coach is with you every day, not once a month.

Individual
$24.99/mo
billed monthly
  • Your own AI coach
  • Remembers & follows up
  • Your Impela score — your life, in one number
  • A weekly plan-and-review rhythm
  • Ask people who know you for perspective
  • Coach together with any other adult account
  • Encrypted with your own key — never sold, never used to train AI

Add people when you’re ready — another adult (+$15/mo), your teen (+$9.99/mo), or Leader tools (+$20/mo). Each person gets their own private coach, covered on your plan. Add them anytime.

What each add-on includes

Two-sided coaching is already in Individual — an add-on is just the cheaper way to cover someone yourself. They can also join with their own account.

Another adult+$15/mo
 
You cover them · at a discount

Cover a partner, co-parent, friend, or family member on your plan. They get their own private coach — cheaper than paying for their own account.

Your teen (13–17)+$9.99/mo
 
Their own account

Your child gets their own private coach with guardian safety built in. You never read their conversations — you’re told only if there’s real danger.

Leader tools+$20/mo
 
Per adult account

A 360° review from the people you work with, coaching for leading a team, and 1:1 development plans. Adds to one adult account — the person who leads.

Compare everything that’s included, line by line
Individual
$24.99/mo
your base
+ Another adult
+$15/mo
add-on
+ Teen
+$9.99/mo
add-on
+ Leader
+$20/mo
add-on
Coaching for you — always included
Your own coach that remembers & follows up···
Impela score & history···
Weekly plan, goals & commitments···
Ask people who know you for their perspective···
Coach together with any other adult account···
Shared goals, and saying the hard thing — a coach on each side···
Cover another adult — + Another adult
A second adult, fully coached — their own coach, covered on your plan···
Discounted vs. their own account — or they can join with their own···
With your teen — + Teen
Your teen (13–17) gets their own private coach···
Guardian safety net — you’re told only on real danger···
Coach-guided parent–teen conversations···
For how you lead — + Leader
A 360° review that scores how you lead···
Coaching for leading a team···
1:1 notes & development plans for your people···
Private by design — every account, base and add-ons
Encrypted with your own key — never sold, never used to train AI
Nothing crosses to anyone unless you approve it

Built on the same research top coaches and business schools use — applied to your actual life, not taught as theory.

The research, by name
Your base
Individual
  • Big Five / Five-Factor (Costa & McCrae)
  • Cognitive Behavioral (Beck)
  • Motivational Interviewing (Miller & Rollnick)
  • Self-Determination Theory (Deci & Ryan)
  • Implementation Intentions (Gollwitzer)
+ Another adult
Two-sided coaching
  • Gottman Method (Gottman)
  • Nonviolent Communication (Rosenberg)
  • Crucial Conversations (Patterson et al.)
  • Attachment theory (Bowlby & Ainsworth)
+ Teen
Parent & teen
  • Authoritative Parenting (Baumrind)
  • Emotion Coaching (Gottman)
  • Adolescent Development (Steinberg)
  • Identity Development (Erikson & Marcia)
+ Leader
Leadership
  • Influence Without Authority (Cohen & Bradford)
  • Psychological Safety (Edmondson)
  • Situational Leadership (Hersey & Blanchard)
  • Playing to Win (Lafley & Martin)
Common setups — the parts added up, so you can see yourself without doing the math
Not sure where to start?

Common setups

The same parts above, added up — so you can see yourself without doing the math.

Looking to gift it?
Know someone who’d benefit?

Start free. Answer a few questions and have your first conversations with your coach — no card. After that, coaching pauses until you pick a plan. Every plan starts with 14 free days; cancel before they end and you pay nothing.

Impela is coaching, not therapy or crisis care. If you’re struggling, call or text 988 (US & Canada) or find local support at findahelpline.com.

Questions

How does pricing work?
You start with one plan — Individual — for your own coaching. When you’re ready, you add the people who matter: another adult, a teen, or Leader tools for how you lead. You only pay for what you add.
Can I coach together with my partner or a friend?
Yes — two-sided coaching is already in the Individual plan. Any two adult accounts can work on shared goals and hard conversations, with a coach on each side. If you’d rather cover them yourself, add another adult to your plan — they get their own coach at a discount.
Does my teen cost extra?
Yes — the Teen add-on is $9.99 a month ($7.99 billed annually). Your teen (13–17) gets their own private coach with a guardian safety net. A teen can only join because you invited them, and both of you have to agree. Your teen never sees a price, an ad, or a checkout — billing is only ever between you and us.
What is the Leader add-on?
For people responsible for others: a 360° review from the people you work with that scores how you lead, coaching for the hard parts of leading a team, and 1:1 notes & development plans. It’s $20 a month ($16 billed annually), added to one adult account.
Is it really unlimited?
Yes — talk to your coach as much as you want. Like every coaching service, there’s a fair-use limit: in the very rare case of extreme use, coaching can pause until the next hour or the next day. You’ll never see a meter, and a conversation will never be cut off mid-thought.
Can I cancel anytime?
Yes. Manage or cancel any time from Settings — no emails, no phone calls. You keep access through the period you paid for.
Who can read my conversations?
Your coaching is encrypted with your own key in storage, and we never sell it or use it to train AI. To coach you, our AI providers do have to process what you write — so it isn’t end-to-end encrypted; under their terms it’s deleted within about 30 days and never used for training. The details are on our Your Data page.
How does starting free work?
Start free: answer a few questions and have your first conversations with your coach — no card. After that, coaching pauses until you pick a plan. Every plan starts with 14 free days; cancel before they end and you pay nothing. Your data and your score stay yours, and you pick up exactly where you left off.
How does this compare to a human coach?
Human coaching runs $150–300 per session, and your coach isn’t there on Tuesday night when the hard conversation happens. Impela is with you every day, remembers everything you’re working on, and costs a fraction of that per month. It works well alongside a human coach — Impela between sessions, a person for the big moments.